Tools and experiments I’m building between client projects.
R3 Lab
PROFRSSIONAL
MISSION
My approach to creative leadership, design thinking, and brand development focuses on storytelling and a nuanced perspective. I strive to create meaningful experiences that inspire and are both beautiful and impactful.
I am Co-founder at VALENCE, developing the first transportation-focused adaptive eBike for older adults, couples, and families, significantly reducing the risk of low-speed crashes when carrying heavy loads with balance-assistance technology. I handle product vision, development, creative direction, and strategic leadership to foster alignment and growth.
My goal is to positively impact communities by improving human-scale transportation that is fun, stylish, and ultra-functional.
I am one half of the design duo LOVARO with Allen Zadeh. Between 2011 and 2022 we combined product design, branding, lighting, and interior design to create innovative products and experiences of lasting value. Our work promotes a simple, practical lifestyle, focusing on clarity and purpose. LOVARO aimed to develop accessible, elegant solutions that addressed everyday needs.
PERSONAL
Vision
My approach to creative leadership, design thinking, and brand development emphasizes storytelling and perspective. I strive to craft meaningful experiences that inspire, look beautiful, and make a positive impact.
As a co-founder of VALENCE, I am developing the first transportation-focused balance-assisted Adaptive eTrike designed for older adults, couples, and families, which helps minimize the risk of low-speed crashes when carrying heavy loads. At Valence, I oversee product vision, development, creative direction,
and business strategy to ensure consistency and growth. My aim is to enhance communities by making human-scale transportation enjoyable, stylish, and practical.
My artistic work includes sculpture, photography, filmmaking, and installation art that challenge perceptions and explore alternative realities. I also enjoy working with physical objects through woodworking, pottery, and landscape architecture. Staying updated on design, culture, and fashion trends inspires and informs my work.