I am Robert Foote III, a designer and creative leader passionate about the transformative power of design. I combine design thinking and art direction to craft brand experiences that connect and inspire. With over 15 years of experience, I focus on graphic, packaging, digital, media, product, and interior design, creating solutions that strengthen both current and future brand presence.
Say Hello
Who Are You?
PROFRSSIONAL
MISSION
My approach to creative leadership, design thinking, and brand development focuses on storytelling and a nuanced perspective. I strive to create meaningful experiences that inspire and are both beautiful and impactful.
I am Co-founder at VALENCE, developing the first transportation-focused adaptive eBike for older adults, couples, and families, significantly reducing the risk of low-speed crashes when carrying heavy loads with balance-assistance technology. I handle product vision, development, creative direction, and strategic leadership to foster alignment and growth.
My goal is to positively impact communities by improving human-scale transportation that is fun, stylish, and ultra-functional.
I am one half of the design duo LOVARO with Allen Zadeh. Between 2011 and 2022 we combined product design, branding, lighting, and interior design to create innovative products and experiences of lasting value. Our work promotes a simple, practical lifestyle, focusing on clarity and purpose. LOVARO aimed to develop accessible, elegant solutions that addressed everyday needs.
PERSONAL
Vision
My approach to creative leadership, design thinking, and brand development emphasizes storytelling and perspective. I strive to craft meaningful experiences that inspire, look beautiful, and make a positive impact.
As a co-founder of VALENCE, I am developing the first transportation-focused balance-assisted Adaptive eTrike designed for older adults, couples, and families, which helps minimize the risk of low-speed crashes when carrying heavy loads. At Valence, I oversee product vision, development, creative direction,
and business strategy to ensure consistency and growth. My aim is to enhance communities by making human-scale transportation enjoyable, stylish, and practical.
My artistic work includes sculpture, photography, filmmaking, and installation art that challenge perceptions and explore alternative realities. I also enjoy working with physical objects through woodworking, pottery, and landscape architecture. Staying updated on design, culture, and fashion trends inspires and informs my work.
EVERYDAY
Values
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By cultivating a mindset of gratitude, we can find joy in even the smallest things, fostering a sense of contentment and satisfaction.
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By genuinely listening to others, we strengthen our connections, cultivate a deeper understanding and acceptance of diverse perspectives.
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With genuine joy and sincere care for others, I prioritize building long-term relationships with clients and vendors based on trust and mutual respect.
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Just as physical objects require balance to stay upright, visual elements—such as shapes, colors, textures, and space—must be arranged so that no single part of the design overwhelms the rest.
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As the world changes, gaining new knowledge helps us stay relevant and handle new challenges.
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I earned degrees in Architecture (ARCH) / Environmental Design from the University of Colorado at Boulder and a BFA in Graphic Design / Media Arts from Art Center College of Design in Pasadena, CA.
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Beauty Control
BlackBerry
Bloomberg
Cardinal Health
Colgate
Coty
HBO
Hospital for Special Surgeries
Inter Parfums
Jabra
Johnson & Johnson
Microsoft
Nissan
NYC TLC
NYU
OXO
Panasonic
Porsche Design
P&G Prestige
Renault
Tefal S.A.S.
WORX -
Co-Founder & CEO
VESMA Electric Inc.Jul 2023 - Present
New York, New York, United StatesVESMA’s VALENCE adaptive eBike technology provides balance assistance for older adults, couples, families, and last-mile delivery, helping reduce the risk of crashes at low speeds.
Co-founder / Product Manager / Creative Director
LOVARO.mobilitySep 2013 - Jun 2022
New York, New YorkBetter-performing local transportation tools for the rest of us. Most urban eBikes force people to limit and adapt their behavior to stubborn products originally intended for activities like mountain riding or road racing. LOVARO.mobility upends this tradition with purpose-built eBikes designed around riders’ actual needs. We blend safety, utility, performance, and beauty to create elevated products of lasting value.
Co-founder / Creative Director
LOVARO.co / Product Design & BrandingJul 2011 - Jun 2022
Dumbo, BrooklynA multi-disciplinary strategid product design, creative direction, and branding agency with 10+ years of experience leading projects within the luxury beauty, technology, transportation, and lifestyle industries. www.lovaro.com
Strategic Brand & Product Development Consultant
R3 LABJul 2008 - May 2011
New York, NYIndependent strategic design consultant for clients including Smart Design, Studio Lekker, TIAA-CREF, Polytechnic Institute of New York University, Adelman Travel Group, Coty Inc, Global Strategic Design Office at Johnson & Johnson, Inter-Parfums, P&G & Jérôme Bérard.
Communication Design & Brand Strategy
Smart DesignMay 2007 to Jul 2008
New York, NYConcept design, strategic branding, UX/UI & product design for World Kitchen, Cardinal Health, OXO, Hewlett Packard, Nike, RIM, BP Global and Johnson & Johnson.
Creative Direction + Brand Strategy
La CausaJun 2005 - Mar 2007
Greater Los Angeles AreaBrand strategy and visual design consultant for a Los Angeles based startup clothing label. Directed the Presidio School of Management MBA students in building strategic company goals, business plan and sustainable production strategy. Structured the brand through all aspects of the consumer/product experience