Johnson & Johnson entrusted me with the opportunity to craft a groundbreaking brand identity for its esteemed classic French skincare line.

Solution
THE HEURISTIC REVOLUTION

Discovering optimal solutions for individual needs can be challenging in today’s world, which is filled with distractions and overwhelming information. We often rely on heuristic methods to simplify our decision-making process. This dependence on mental shortcuts and fragmented information can make confusing choices seem more manageable.

At ROC, we believe that while "green is good, science is better." We provide clinically formulated solutions that deliver visible and tangible results for women. ROC keeps its promises through rigorous dermatological research, artistic precision, and the robust scientific method. This approach allows us to create effective formulas that address actual skin conditions. Unlike the simplified tactics used by others in the market, ROC offers online access to skincare specialists who help customers find sensible and tailored solutions for their unique needs.

IN THE PAST

ROC offered a genuine solution for different skin types, tackling the negative impact of harsh stage makeup that harmed mid-century stars and socialites. A Parisian pharmacist launched the first hypoallergenic cosmetics line, leading the way for natural and sensitive skincare with pure formulas that avoided irritating fragrances, pigments, and oils that were typical back then.

TODAY & TOMORROW

ROC transforms the journey to beautiful skin, eliminating the need for tedious appointments while delivering effective results. Our approach combines science with meaningful human values, as ROC’s skilled dermatologists and artisans create solutions for various skin conditions and aesthetic goals. Each product is carefully formulated and tested, ensuring top-notch efficacy, which defines ROC’s innovative skincare philosophy.

I presented a brand aesthetic that respects modern traditions while striking a balance between clinical precision and aesthetic appeal. Our design philosophy merges clinical innovation with the timeless elegance of the mid-century era. ROC offers accessible dermatology focused on transformative results while avoiding pretentious gimmicks.